My husband and I came up with the idea for Eco Beauty Essentials during a road trip through Scandinavia when we were introduced to organic foods and cosmetics that are not available on the local market. We discovered quite a few products which next to being much more pleasant than the mass-produced ones also increase your wellbeing. We learned that the Scandinavian mind-set goes beyond the use of organic products-the objective is to strive for a durable and sustainable lifestyle in order to preserve our resources and planet for our children.